SINGAPORE, SKOPJE, LAS VEGAS
Product Marketing Manager
AnyConnect’s Product Marketing Manager will develop and execute marketing content and programs to drive awareness, thought leadership, and adoption of our Smarter AI™ Camera portfolio. You will identify customer needs, define positioning and messaging, and communicate technologies, use cases, and value propositions.
Responsibilities
- Drive adoption of AnyConnect Smarter AI™ Camera products; develop customer-facing presentations; provide sales channels with tools to be successful; execute marketing programs to generate demand
- Communicate technical concepts in concise terms, define positioning and messaging, create marketing materials to communicate use cases and value propositions
- Plan and execute marketing campaigns through web, social media, and email
- Analyze messaging and program effectiveness, optimize programs based on conclusions, and articulate results to stakeholders
Qualifications and Experience
- Demonstrated ability to launch and grow technology products
- Demonstrated ability to copywrite and diagam technology products; communicate technical concepts, use cases, and value propositions in concise terms
- Demonstrated ability to plan and execute marketing programs through web, social media, and email
- Understand XaaS technologies, machine learning, and IP cameras